WhatsApp Business

WhatsApp Business is an application designed specifically for enterprise promotion and communication, aimed at simplifying communication and connection with customers and providing better customer service.

WhatsApp Business is similar to regular WhatsApp applications, but it has more powerful features such as automatic chat replies, message flow, etc. These features are designed to help businesses better connect customers and consumers.

Specifically, WhatsApp Business provides the following features:

Business Introduction: Enterprises can list important information here, such as company address, email, and website, to facilitate customers to quickly understand the basic situation of the enterprise.

Product catalog: Enterprises can upload product information for easy browsing and selection by customers.

Message tool: This tool can help businesses quickly respond to customer inquiries, providing 50 customizable quick response options to improve customer service efficiency.

Short link: Customers can start a new conversation directly by clicking on the short link, improving communication efficiency.

Action button function: WhatsApp Business supports setting action buttons in the background, which can be used to quickly reply to messages, make phone calls directly, or set integrated links for user recall.

In addition, WhatsApp Business also supports data statistics functions, including session records, message group sending records, work order records, etc., which facilitates enterprises to understand the usage of their services and the effectiveness of establishing contact with customers, providing assistance for enterprises to analyze their marketing strategies and improve customer service quality.

WhatsApp Business Benefits

The advantages of WhatsApp Business are mainly reflected in the following aspects:

Fast and convenient communication: WhatsApp Business allows businesses to send customers quick and convenient messages, including order confirmation, appointment reminders, and customer support, which helps provide timely service support.

Personalized messaging: Enterprises can personalize their messages based on the customer's name, location, and past interactions, which helps them establish more personal connections with customers and increase customer stickiness.

Automated messaging: Enterprises can set up automatic reply messages for common issues, which helps reduce customer waiting time and ensure timely responses.

Security and reliability: The encryption and authentication of WhatsApp ensure the privacy and security of all conversations. Creating a WhatsApp Business account also involves verification procedures, which increases the professionalism and credibility of the enterprise account.

Rich message formats: WhatsApp Business supports a variety of message formats, including images, videos, files, emoticons, and up to 1024 characters of text, providing businesses with more diverse communication methods.

Efficient marketing tools: WhatsApp Business supports one-on-one services and refined operations. Enterprises can plan new user acquisition activities and quickly send marketing information such as new user benefits and promotional activities to consumers through mass messaging, achieving effective conversion of private domain traffic.

Global coverage: WhatsApp has 2 billion users worldwide. For cross-border e-commerce enterprises, using WhatsApp Business for overseas social marketing can break through the high cost of core traffic channels, search for new traffic and growth.

New content

 • “Search by date” is now supported from within chat search. Tap ‘Search’ from contact or group info and select the ‘calendar’ icon to toggle to date picker. 

 These features will roll out over the coming weeks. Thanks for using WhatsApp!